i only meant to go around the block


Hello Reader,

An hour after I told myself "just a few laps around the block," I was still walking.

Yesterday I hit the 4pm wall. Hubby usually walks with me, but he was away at a conference, so I made myself a little deal. Some steps are better than none.

Then I opened the front door. It was sunny and in the low 70s with a soft breeze, one of those early fall days that feels brand new. One lap turned into a longer loop down a street I haven't walked in a while. I didn't put on a podcast or call anyone, and all that quiet filled me right back up.

The hardest part was getting out the door.

It's just like this in our business.

Think about the welcome email you've meant to rewrite since spring. Or the contract you hunt for every time someone signs. Those feel huge from the couch. From the sidewalk, they're usually one small step: fix the first line, or save one clean copy where you can find it.

And the tired days count too. I'll admit I push through twelve-hour days more than I'd like, and it happens most when I'm on the verge of a breakthrough. Then I feel bad that the big project didn't move. Ted Lasso put it best when he told his team there is crying in football. You don't have to hide what you're feeling. I included the clip on my blog if you want to check it out - grab a tissue!

On a low day, one small step still counts.

So I made a list of ten tasks owners put off, each with a first lap you can do in 15 minutes or less.

​Grab the Stuck Task List ← the PDF, no opt in

The longer version, with Ted and the whole walk, is here: Feeling Stuck in Your Business? Start With One Small Step​

What's the task you keep walking past? Hit reply and tell me. I read every one.

Shell, Yes! Here's to your success,
Michelle
Shell Creative

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“It’s Just Like This in Our Business”

A weekly dispatch on the three things every small business has to get right: Operations. Marketing. People. Real stories about the structural breakdowns that keep good businesses stuck and what it looks like when you finally fix them.

“It’s Just Like This in Our Business”

A weekly dispatch on the three things every small business has to get right: Operations. Marketing. People. Real stories about the structural breakdowns that keep good businesses stuck — and what it looks like when you finally fix them.

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